Americans make $340B every pay cycle, but have to wait until payday to access it.
In comes Chime's MyPay, a new product lets you get paid when you want.
To launch, we locked $340B of American wages in a vault and hauled it cross-country to unlock a new pay norm.
The stunt/launch was also supported by outdoor, audio, and social.
Stunt feat. Kai Cenat & Fanum
OOH
Spotify Audio :30
"Skip to Payday"
"Concert"
Social :15
"Broken AC"
"Vet Bill"
"Baseball Fees"
Cindy Sim, Copywriter
Luciana Cani, Executive Creative Director
Lizette Morazzani, Creative Director
Maddie Ecker, Associate Creative Director
Pedro Sanguine, Associate Creative Director
Britney Drotleff, Senior Art Director
Teiano Lesa, Art Director
