News articles divide us. What if, for once, they actually bring us together?
Edgy pop-culture publication, Dazed, creates MINDFCK -- a blind dating app that matches readers based on their interaction with news articles.
REACT TO NEWS
Swipe right on headlines that make you go "FCK YES".
MEET SOMEONE NEW
Get matched with others who favorited similar articles.
FALL FOR HOW THEY THINK
OVER HOW THEY LOOK
Dating profile pics are only revealed if you both dig each other's minds.
CONTEXTUAL OOH
Using app data to show how much a neighborhood has in common.
HOTTEST ICE BREAKERS
Branded condoms on college campuses that can be scanned to reveal hot convo starters.
AD: Flavio Arnizant de Zori & Hunter Bell