Hi, I'm Cindy!
I'm a proud first generation Chinese American New Yorker who loves to write.
Before copywriting, I started out in media planning and brand partnerships, exposing me to the strategic side of advertising and making me the more well-rounded creative I am today.
Today, I specialize in brand storytelling through a wide range of mediums from emotive films, to clever billboards, to buzz worthy activations.
On a smaller scale, I also enjoy crafting for editorial, website and app UX, email campaigns, and more.