* 2022 D&AD NEW BLOOD - WOOD PENCIL *
Books have a hard time breaking into mainstream culture since their contents are not easily shareable.
So we turned Penguin book quotes into TikTok soundtracks and invited people to pair them with content they love sharing the most -- their personal milestones.
FEELS GOOD TO BE TRENDING
Discover and join the trending feel-good movement on TikTok where users reflect on the best moments of their year via books.
IF YOUR LIFE HAD A SOUNDTRACK
The #BookmarkMoments playlist in the sounds library features original book quote soundbites narrated by Penguin's authors.
Contextually relevant track titles help users make their selection while also promoting the contents of the book.
AS SEEN ON TIKTOK
Click into soundtracks to access the #BookmarkMoments Collection and purchase any of the featured books from the campaign.
AD: JAY KIM & DANI MORALES