Before Air Max was iconic in the mainstream, it was flexed by icons of the underground. Now that Air Max is a household name, it’s time to give back to the music that shaped the shoe.
Airing live from JD Sports NYC, Nike paid homage to today’s underground talent the same way artists brought up Air Max back then – through pirate radio airwaves.
Cindy Sim, Associate Copywriter
Luciana Cani, Executive Creative DirectorPedro Sanguiné, Associate Creative Director
Enoch Lui, Senior Copywriter
Teiano Lesā, Art Director
Matt Ostler, Copywriter
Mariana Reis, Senior Art Director
Teresa Pinho, Senior Copywriter
Matthew Morgan, Senior Product Designer
Osamu Akatsu, Senior Designer
Nora Molinaro, Designer