The Room
To drop Kylian Mbappé’s Mercurials, Nike wanted to drop fans into the mindset that made Mbappé’s dreams real. The Room reimagines Mbappé’s childhood bedroom, the birthplace of his dreams, as an immersive mental training ground.
Guided by an AI version of young Mbappé, football content creators took on mental training challenges inspired by real self-practices from the athlete's childhood.
Cindy Sim, Senior Copywriter
Luciana Cani, Executive Creative Director
Lizette Morazzani, Creative Director
Maddie Ecker, Associate Creative Director
Pedro Sanguine, Associate Creative Director
Britney Drotleff, Senior Art Director
Teiano Lesa, Art Director
